Jessie J in triple triumph at Digital Music Awards 2011, while JLS win Best Group for second year running

Do It Like A Dudette: Jessie J in triple triumph at Digital Music Awards 2011, while JLS win Best Group for second year running

By Nadia Mendoza

Last updated at 12:01 PM on 30th September 2011

She began her career behind the scenes writing songs for Miley Cyrus and Chris Brown.

But now homegrown talent Jessie J has been rewarded for her efforts the right side of the camera.

The Do It Like A Dude singer triumphed at the BT Digital Music Awards last night, taking home the trophy for Best Female Artist, Best Newcomer and Best Song.

Delighted: Jessie J tweeted about her BT Digital Music Awards success, but failed to attend the event

Triumphant: JLS won Best Group for the second year running at the BT Digital Awards held at The Roundhouse in Camden

But the busy bee failed to attend the evening's festivities, instead tweeting: 'Having a blast on set with James Morrison :D the sun is gorrrrjusss'

She later told fans of her excitement, saying: 'Wow wow wow! Im dancing around! BTDMA ive just won #bestnewcomer amd #bestfemale im so happpyyyy!!!! Thank you #heartbeats for your support :)'

Going it alone: Nicola Roberts performed Yo Yo, taken from her debut solo album Cinderella's Eyes

Big night: Ed Sheeran, who performed on the evening won Breakthrough Artist of the Year

Scooping the prize: The casually dressed Kaiser Chiefs win Best Artist Promotion

Recognition: X Factor runner-up Olly Murs wins Best Male Artist, beating last sereis' winner Matt Cardle for the prize

X Factor stars JLS also proved how far they have come since coming second on the fifth series of Simon Cowell's show, winning two prizes for the mantelpiece at The Roundhouse in Camden.

Marvin, JB, Aston and Oritsé were crowned Best Group for the second year running, and were also honoured with Best Video, for their track with Eyes Wide Shut featuring Tinie Tempah.

Fellow reality star Olly Murs, who appeared on the sixth series, won Best Male Artist.

On the guest list: Grey's Anatomy star Kate Walsh and ex-Atomic Kitten Natasha Hamilton showed up

Rock chicks: Florence Brudenell-Bruce showed off her slender frame in a black leather dress while stylist Grace Woodward opted for a strapless PVC number with zippers

Singing sensation Adele conquered as Best Independent Artist, which may soften the blow of losing out on the Mercury Prize to PJ Harvey earlier this month.

While the champions were largely dominated by UK winners, Californian Bruno Mars walked away with the award for Best International Artist.

Rising star Ed Sheeran was acknowledged as Breakthrough Artist Of The Year, while the Kaiser Chiefs came up top for Best Artist Promotion following the launch of their latest album The Future is Medieval; which let fans create their own version of the album and sell it on to their friends.

Women in black: Florence Brudenell-Bruce turned up with a friend, who she held hands with as she posed

A splash of red carpet colour: Host Caroline Flack arrived in an animal print dress while TV presenter and model Zara Martin looked elegant in a floral number

Fan website coldpaying.com, and official band website coldplay.com, both won over the voters this year for Best Fan Site for an Artist and Best Official Site for an Artist respectively.
Perhaps unsurprisingly, BBC Radio 1 Online and YouTube won awards for Best Place to Discover Music and Best Place to Hear Music.
Marina and the Diamonds, Nicola Roberts and Charlie Simpson performed at the event hosted by Caroline Flack and Rufus Hound.

Rock boys: The Kaiser Chiefs (L-R Ricky Wilson, Nick 'Peanut' Baines and Simon Rixalso) attended the event

The Girls Aloud star continued on her quest as a style icon, having frequented many of the runways at London Fashion Week.

Wearing an elegant black and white creation, Robert looked very chic in the floor length gown.

She sang an acoustic version of her song Yo Yo,from debut solo album Cinderella's Eyes.

And she Tweeted that she had really enjoyed the night, adding: 'I LOVE doing Yo Yo acoustically.'

Rock on: Jordan 'Rizzle' Stevens and Harley 'Sylvester' Alexander-Sule AKA Rizzle Kicks arrive at The Camden Roundhouse

BT DIGITAL MUSIC AWARDS 2011 WINNERS

Best Male Artist: Olly Murs
Best Female Artist: Jessie J
Best Group: JLS
Best International Artist or Group: Bruno Mars
Best Independent Artist or Group: Adele
Best Newcomer: Jessie J
Best Song: Jessie J ft BOB - Price Tag
Best Video: JLS with Tinie Tempah - Eyes Wide Shut
Best Place To Discover Music: Radio 1 online
Best Place To Hear Music: YouTube
Best Place To Buy Music: iTunes
Best Music App: Orange Glastonbury 2011 app
Best Event: Coca-Cola Music - 24 Hour Session with Maroon 5
Best Artist Promotion: Kaiser Chiefs - The Future is Medievil album launch
Best Radio Show or Podcast: The Adam & Joe Show
Breakthrough Artist of the Year: Ed Sheeran
Artist of the Year: The Streets
Best Innovation or Gadget: SoundCloud
People’s Choice Award for Best Official Site for an Artist: coldplay.com
People’s Choice Award for Best Fan Site for an Artist: coldplaying.com

Read more: http://www.dailymail.co.uk/tvshowbiz/article-2043612/Digital-Music-Awards-2011-Jessie-J-triple-triumph-JLS-win-Best-Group.html#ixzz1ZSlLEnBW